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From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand, allow G-Star to maintain its distinct and unorthodox style. The G-Star brand is a style of all times. Futuristic and cautious. Far-readching and experimental. Alternative and traditional. G-Star is about making eccentric combinations and maintaing authenticity.
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