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Justin Timberlake and Trace Ayala are the creators of the William Rast clothing line. The name "William Rast" is a combination of Justin's and Trace's grandfather's names - a "William" from one and a "Rast" from the other. For two best friends that are as close as any two brothers, it was a perfectly logical way to name the business. Family, friendship, history, tradition – these are the qualities that combine to make the William Rast line so special. William Rast clothing is crafted to form fitting perfection in Los Angeles, the fashion capital of the world. Now working with designers Johan and Marcella Lindeberg who know a thing or two about denim. The couple, both veterans of the Italian jeans juggernaut Diesel, moved to Los Angeles in late December as creative directors for William Rast. The Lindebergs, now in their downtown L.A. studio, "are denim people, and we love it, but we like to mix it with sharper silhouettes," Johan says. "We also want to tap into American culture, to have vintage inspiration but to give it a modern tweak."
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