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Theory is a company, a concept, a philosophy, an aesthetic, a style and a product. Theory is a phenomenon that spun out of great fitting pants. Theory is a brand that doesn't look to the future – Theory creates the future. Passion is the force that drives Theory to evolve. Passion keeps the line true to their beliefs in quality, innovation and intelligence. Their passion is expressed in their uncompromising commitment to their product, their people and their message. Passionate is how people feel in their clothes and about their clothes.
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